Every city has a story to tell. As the sun rises on the city’s horizon, it reveals a dawn of perpetual excellence, a morning brimming with hope, an afternoon of bustle, an evening of accomplishments and a new night of inspiration. But for you to understand this story, we believe it is important to understand the pulse of a city. A pulse that beats through every lane, every eye and every heart. It is by keeping this heart at our epicentre that we have inked our words into these pages of the magazine.

Our magazine, aptly titled ROOTZ is about delving into the root of one of the oldest industries in the world-jewellery and manufacturing. While the world has heard about Surat and India being the hub of the jewellery industry, few have tried to read between the lines. Our magazine is an attempt to pen the past, present and future of this sector and in extension, the country. It is a heartfelt attempt to curate an experience along the gilded paragraphs.

With many jewellery companies having its main base in Surat, the city has cemented it's status as one of the centres that can be trusted to handle the delicate craftsmanship for some of the global jewellery brands. In fact, taking note of the city's understated potential, the Surat Jewellery Manufacturing Association came up with the novel idea of conducting the ROOTZ Exhibition which aims to showcase and place the jewellery companies of the city and the country at its front and centre. The magazine that you are about to read today is a brainchild of this very exhibition, capturing the heart and soul of the city, that is the prowess of the jewellery and manufacturing sector.

Meet The


Editorial & Marketing Team

Nikita 
Chakravorty
Rudranee 
Goswami
Yashvi 
Mehta
Shailja 
Bahety
Zaid 
Kapadia
Chetan 
Solanki

Rootz Magazine

Jenish 
Vyas
Muskan 
Agarwal