Shaping the Future of Jewellery Manufacturing: The SJMA Story
Written By SGCI
In the vibrant city of Surat, where tradition meets innovation, the Surat Jewellery Manufacturers Association (SJMA) has been a beacon of excellence since its establishment in 2016. Registered under the Trust Act (Mumbai) 1950 and the Society Registration Act 1860, SJMA is a non-profit organization with a profound mission to elevate the jewellery manufacturing industry in Surat and beyond.
The SJMA Approach
SJMA’s core mission revolves around promoting, supporting, protecting, maintaining, and developing the jewellery manufacturing industry. It stands as a guardian of tradition and a champion of innovation, with a vision to turn Surat into a global hub for design and manufacturing.
Here’s a closer look at SJMA’s pillars, which define its role and contributions:
Happy SJMA: Happiness breeds success, and SJMA ensures its members’ happiness by fostering a supportive and collaborative community. In this spirit, members find the strength to create and innovate.
Healthy SJMA: In a world where health is paramount, SJMA not only nurtures the well-being of its members but also looks after the health of the industry by setting high standards of ethics and quality.
Quality SJMA: Quality is the foundation of any industry, and SJMA leaves no stone unturned in upholding and enhancing the quality of jewellery manufacturing.
Spiritual SJMA: Understanding the profound cultural and spiritual significance of jewellery in India, SJMA ensures that the industry respects its heritage and values.
Green SJMA: As the world becomes increasingly conscious of its environmental footprint, SJMA embraces sustainability, aiming to make jewellery manufacturing in Surat more eco-friendly and responsible.
Vision and Mission: Illuminating the Path
SJMA envisions itself as the engine driving growth in the jewellery manufacturing industry. The association strives to provide quality services that benefit its members across India and around the world.
The mission and goals set by SJMA are ambitious and forward-looking:
Expanding Surat’s jewellery manufacturing business to new horizons.
Safeguarding businesses from fraudulent activities.
Organizing exhibitions and trade fairs to showcase the brilliance of Surat’s jewellery.
Empowering members through training courses, seminars, and meetings.
Engaging in promotional activities to elevate the industry’s profile.
Supporting members in their export endeavors, taking Surat’s craftsmanship to global markets.
Preparing comprehensive reports on “Target Markets” to guide the industry.
Educating members about government policies and planning related to the gem and jewellery sector.
Representing the trade and industry’s perspectives and concerns to relevant government departments.
A Bright Future Beckons
The Surat Jewellery Manufacturers Association, with its steadfast commitment to quality, ethics, and sustainability, is steering Surat’s jewellery industry into a future filled with promise. As it builds bridges between tradition and innovation, happiness and well-being, and local and global, SJMA’s journey embodies the spirit of Surat, a city that continues to shine as a hub of jewellery excellence. With a vision that extends far beyond its inception, SJMA is poised to shape the future of jewellery manufacturing not only in Surat but also on the global stage.
From Sparkle to ROOTZ: The Evolution of Surat’s Jewellery Industry Expedition
2008,
Surat’s journey to becoming the “Jewellery Hub of India” was officially inaugurated as Sparkle International, a comprehensive B2B and B2C platform, was born. Backed by a subsidy of 2 Cr received by SGCCI and endorsed as the “Curtain Raiser Event of Vibrant Summit” by Prime Minister Modi, the city’s potential in the world of gems and jewellery was firmly established.
Over the years, the participation in Sparkle International continued to grow, with Surat Jewellery Manufacturers Association (SJMA) emerging as a key player. The involvement of SJMA in the event played a pivotal role in shaping the city’s reputation as a jewellery manufacturing powerhouse.
2017,
a significant milestone was reached with the establishment of SJMA. With the cooperative efforts of SJMA and SGCCI; Sparkle International further solidified Surat’s position as a jewellery manufacturing epicenter. In this edition, 80% of the booths were occupied by SJMA members, highlighting their active contribution.
2021
marked a pivotal moment when SJMA organized its first independent B2B exhibition, “GJMS,” exclusively designed for jewellery manufacturers. The event showcased 105 stalls, representing a significant step towards self-reliance, as the subsidy was no longer required.
2022,
the exhibition witnessed a transformation with the adoption of a new identity “ROOTZ – India’s unique Gem & Jewellery B2B Expo”. This edition expanded with 185 stalls, reflecting the growing influence and independence of the jewellery industry in Surat.
2023,
ROOTZ is gearing up for its Season 3, with ambitions to be a part of G20. This marks the continued evolution of Surat’s jewellery industry expedition with over 225 stalls expected, the event’s potential is reaching new heights, backed by an anticipated subsidy exceeding 2 Cr.
The journey from Sparkle to ROOTZ is a testament to Surat’s relentless pursuit of excellence in the jewellery sector. The vision of becoming a global jewellery manufacturing hub is taking shape with each passing year, and Surat’s commitment to this transformation is unwavering.
ROOTZ Exhibition: Paving the Way for Surat’s Jewellery Industry Advancement in Alignment with Government Initiatives
In Surat, the jewellery industry has become more than just a trade; it’s a vibrant and evolving ecosystem that aligns with the government’s vision for a thriving, empowered, and self-sustaining economy.
G20 and Beyond: Surat’s Global Aspirations
The annual ROOTZ Gems & Jewellery Manufacturers 360° event aspires to not just be a regional spectacle but a global sensation. The participation and ambitions of this platform resonate with the G20 ideals, aiming to place Surat firmly on the world map of jewellery manufacturing excellence.
Empowering Women in the Jewellery Sector
Women empowerment is a core focus of the ROOTZ exhibition. It creates opportunities for women to take centre stage in the traditionally male-dominated jewellery industry. The event champions diversity and equal participation, reflecting the government’s vision of gender equality.
Investor Summit: A Prelude to Vibrant Gujarat
ROOTZ Exhibition acts as a prelude to the Vibrant Gujarat Investor Summit. It provides a platform for investors to explore opportunities in the thriving jewellery sector. The jewellery industry’s contribution to Vibrant Gujarat further exemplifies the region’s potential.
Skill India: Nurturing Talent
The event actively contributes to the Skill India initiative, where skill development and training courses are organized, enhancing the capabilities of the jewellery workforce. This aligns with the government’s vision to nurture talent and foster a skilled workforce.
Toward a 1 Trillion Economy
As India aims to reach the milestone of a 1 Trillion Dollar economy, the ROOTZ exhibition plays its part by facilitating innovation, investment, and growth in the jewellery sector. It contributes to the nation’s economic aspirations.
One District, One Product (ODOP)
Surat’s jewellery industry, with its unique craftsmanship and innovation, has applied for the National Award under the ODOP scheme for Gems and jewellery. This initiative aligns with the broader ODOP mission to promote local specialities and craftsmanship.
Make in India: Transforming Local to Global
The ROOTZ Exhibition is a testament to the “Make in India” vision, showcasing the transformation of local jewellery manufacturing into a global phenomenon. The event bolsters Surat’s reputation as a hub for “Made in India” jewellery, which resonates with the government’s campaign.
In conclusion, the ROOTZ Gems & Jewellery Manufacturers 360° SJMA exhibition is not just a trade event; it’s a collaborative effort that aligns with the government’s vision for a progressive, inclusive, and globally competitive jewellery industry. With each edition, it takes Surat closer to realizing its potential as a jewellery manufacturing powerhouse that plays a pivotal role in the national and international arena. This collaborative endeavour is a shining example of how public and private sectors can work hand in hand to drive economic growth, innovation, and empowerment.
ROOTZ-2022:
Unveiling Brilliance
185+ Exhibitors, 6,500+ Visitors, 30+ Cities
ROOTZ 2023:
Shaping the Future with Global Reach
225+ Exhibitors, 10K+ Visitors, 10+ Countries, 11,000 Sq. Mtrs”
SHAPING THE FUTURE:
STRATEGY & VISION FOR ROOTZ 2023
225+ EXHIBITORS
PARTICIPATION FROM 10+ COUNTRIES (INTERNATIONAL PAVILION)
10,000+ TRADE VISITORS
200+ TRADE FOREIGN DELEGATES
10+ KNOWLEDGE SESSIONS & DISCUSSIONS
10+ ROAD SHOWS
BUYER SELLER MEET
11,000 SQ. MTR AREA (SIECC)
CULTURAL NETWORKING DINNER
600 CR+ BUSINESSES
GREATEST PLATFORM TO CONNECT TO B28 TRADE