Putting Surat at the centre of Retailer’s Map
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Surat has always been known as the hub of diamonds and textile. But with the city now gaining the reputation of being a jewellery manufacturing hub, the Surat Jewellery Manufacturing Association held two editions of Jewellery Week in order to provide jewellery retailers across the country direct access to the manufacturers.
500+ jewellery manufacturing units. That’s the number of units Surat boasts of, which employs around 9 lakh+ people and has 35000+ families associated with the jewellery industry. Adapting to rapid technological developments and engaging skilled craftspeople, Surat has gained the reputation of being a manufacturing centre that has a value output of around Rs.77,715 Crore from the gems and jewellery sector.
With such capacity at hand, it seemed only poignant for the Surat Jewellery Manufacturing Association to conduct a Jewellery Week to offer an insightful and immersive experience at the various manufacturing facilities of the city.
GOALS OF THE JEWELLERY WEEK
The goal of the week was to foster strong partnerships and provide retailers with an in-depth understanding of the city’s manufacturing units’ commitment to quality and craftsmanship . Throughout the week, retailers were provided with an opportunity to explore state-of-theart manufacturing processes, meet the skilled artisans, and witness firsthand the meticulous care that goes into creating exquisite jewellery.
1. NETWORKING OPPORTUNITIES:
Build and strengthen relationships with manufacturers to gain better deals and exclusive partnerships.
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2. CUSTOMIZATION OPTION:
Encourage direct interaction with the manufacturers so that retailers can request customization or modification of designs as per requirement.
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3. QUALITY ASSURANCE:
Giving retailers the opportunity to check the quality of the manufactured pieces on a first hand basis.
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4. CAPACITY:
Experience the m a n u f a c t u r i n g capacity of the units in the city and see how they are equipped to meet the various demands of the retailers.
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5. COMPETITIVE PRICING:
Have more favourable pricing and terms to ensure more profit margins for the retailers.
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SPECIAL HIGHLIGHTS OF THE JEWELLERY WEEK
Since the idea was to acclimatize retailers across India to the capacity of the manufacturing units of Surat, the SJMA wanted to ensure that they had the best of experience, combined with comfort and experience and hence had certain special attractions in store for them.
Scheduled Tours of the jewellery manufacturing units so that the retailers could witness the manufacturing first-hand
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Networking dinners with esteemed manufacturers so as to know the top management and faces of the companies better and pave the path for future conversations
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Travel and accommodation (as per certain terms) were also taken care of by the SJMA
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JOURNEY SO FAR
Jewellery Week Edition 1 :
The first edition of the jewellery week was held from 15th21st JULY, 2024 and saw the participation of around 25 manufacturing companies and 24 retailers across India who had the opportunity to connect with each other.
The first edition in itself generated around 120+ Business Leads.
Jewellery Week Edition 2
The second edition of the jewellery week was held from 23rd to 29th September, 2024 and witnessed the participation of 19 manufacturers and 26 retailers from India.
Special Highlight
Gala Networking Dinner Sponsored By SGL Labs For collaboration Between Manufacturers and Retailers
Ms. Bhuvaneshwari Gopal C.
KRISHNIAH CHETTY GROUP OF JEWELLERS
Attending the SJMA event was truly eye-opening. Visiting manufacturing setups and witnessing diamond cutting & polishing, alongside learning about LGD manufacturing, provided invaluable insights. I was particularly impressed by the industry’s innovation & dedication to craftsmanship.
Ms. Shweta Pathak
Owner - AAKARSHAN GEMS & JEWELRY
SJMA Jewellery Week has been a very thoughtful event for retailers and manufacturing, as in most b2b exhibitions visiting stalls and design selection could be cumbersome , whereas in SJMA it was a very personalised experience.
Not just selection of designs but also witnessing the manufacturing facilities gives confidence of dealing with ease and trust.
Mr. K.R. Premnath
Managing Director Coimbatore
Jewellers, Salem
I congratulate SJMA for conducting this wonderful visit to about 24 Jewellery manufacturing units at Surat between 15 to 21st July 24. This effort will help both Jewellers and manufacturers increase their business and update designs.